Next-Generation Ford Ranger countdown begins


November 2, 2021

FORD Australia has announced that it will reveal the next-generation Ranger on November 24, 2021.

The company says it has “reimagined, redesigned and reengineered the Ranger to be the smartest, most versatile and most capable Ranger ever”.

Ford says the Ranger will sell into more than 180 markets around the world, the final design a result of more than 5000 interviews conducted with owners in dozens of workshops across the globe.

The company’s engineers said conversations about how vehicles were used in different regions, and what was and wasn’t necessary in day-to-day use helped influence the development of its seventh-generation Ranger.

“As designers, we engaged with customers much earlier in the process, spent more time with them and got more insights than ever before,” said Ford chief engineer of the Ranger program, Max Tran.

“Interestingly, we found that no matter what market, our customers are doers. They like solving their own problems, and they like to feel confident in their truck … not just the way the vehicle functions but the way they feel when they’re driving it.”

Ford claims this customer-centric approach to designing its latest ute will ensure the model is equipped with features “customers wanted and would appreciate”.

Enjoy a sneak peek of the design process with the next-generation Ranger’s Chief Designer Max Tran.

Discover the next-generation Ranger on November 24, streaming live at

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This article originally featured on goauto.com.au and can be viewed here.